Hangzhou Kelida Home Textile Co., Ltd. won the 2016-2017 China National Textile "Golden Sales Award"

At present, traditional fabric companies are seeking channel and brand innovation, and have achieved outstanding results in the industry. In order to help fabric enterprises to better carry out channel innovation and brand building, they have made greater breakthroughs and innovations in the Internet era. On the afternoon of August 22, the 2017 China Fabrics and Soft Decoration Cross-Border Summit Forum and China National Textiles "Golden Sales Award" award ceremony was held in Shanghai.


Gao Yong, Secretary of the Party Committee and Secretary-General of China National Textile and Apparel Council, Sun Ruizhe, President of China National Textile and Apparel Council, Wang Tiankai, Former President of China National Textile and Apparel Council, Vice President of China National Textile and Apparel Council, Executive Director of Textile Industry Branch of China Council for the Promotion of International Trade Vice President Xu Yingxin, Vice President of China National Textile and Apparel Council, Yang Zhaohua, President of China Home Textile Industry Association, Liang Pengcheng, Vice President of China Council for the Promotion of International Trade Textile Industry Branch, Zhu Xiaohong, Vice President of China Home Textile Industry Association, China Textile Industry Zhang Haiyan, vice chairman and secretary general of the Circulation Branch of the Federation and other leaders and guests attended the meeting.


Yang Zhaohua, vice chairman of China National Textile and Apparel Council and chairman of China Home Textile Industry Association, delivered a speech

   Yang Zhaohua delivered a speech at the meeting. Regarding this forum, Yang Zhaohua said that the China Fabric and Soft Decoration Cross-Border Summit Forum can better promote the cross-border integration of the home textile industry. Regarding the "Golden Sales Award", Chairman Yang said that the "Golden Sales Award" has been held for many sessions and has become an industry benchmark. This year, the "Golden Sales Award" has made innovations and breakthroughs on the original basis, and launched the " "Top Ten New Brands", the outstanding ones were selected among many new brands, which affirmed the achievements of enterprises in the process of brand promotion, and further promoted the implementation of the three-product strategy in the home textile industry. In addition, there are "Top Ten New Channels" awards, and 6 of them were finally selected to affirm the exploration and innovation of new channels by these companies. The purpose of this Golden Sales Award is to affirm the company's achievements, call on the industry to learn from it, and accelerate the transformation and upgrading of the industry.

  There are 69 applicants for the "Golden Sales Award" this year, and 52 companies are shortlisted after preliminary selection. A total of 31 award-winning companies were finally selected.

  With the theme of "Breakthrough", the current "Golden Sales Award" focuses on the curtain fabric industry. Evaluate the comprehensive capabilities of curtain fabric enterprises and give play to the leading role of key enterprises; explore new directions for brand building in the Chinese curtain fabric market to stimulate new vitality; on the basis of discussing traditional channels, dig deep into the curtain fabric industry innovation model with innovative ideas.


The forum was hosted by Zhang Yongzhi, editor-in-chief of Tencent Home Furnishing, senior media person, Internet and brand marketing strategy expert


The 2017 China Fabric and Soft Decoration Cross-Border Summit Forum was held at the same time. The forum was hosted by Zhang Yongzhi, editor-in-chief of Tencent Home Furnishing, senior media person, Internet and brand marketing strategy expert.


Jiang Weihong, the founder of Yihe Yimei, explained the new business model of soft decoration in the whole house

   In the forum, Yihe Yimei founder Jiang Weihong interpreted the new business model of soft decoration throughout the house:

  She said that with the continuous upgrading of the home consumer market, more and more young people choose personalized soft clothing, and at the same time put forward higher requirements for the overall matching of home style. However, the current custom market prices are generally high, and the design fee alone exceeds the expectations of young people. There is a lack of integrated solution providers focusing on soft decoration customization in the market. Yihe Yimei is well versed in the "pain point" of young consumers, and has proposed a new idea of soft decoration customization for the whole house, so that consumers can also enjoy the star-rated "one-stop" exclusive customized service. This is a brand-new project that integrates Internet O2O and whole-house soft furnishing furniture customization, and makes full use of Internet thinking to give users the best experience in the most efficient way. If you are right, continue quickly, and if you are wrong, change quickly, and at the same time, all are transparent. , Consumers can participate in each link interactively.

   This model subverts industry traditions, and what really touches consumers is the design. Yihe Yimei cooperated with Italian designers Matteo Ive and Marco Amaranto (service brands Fendi, Maserati, Unicredit Bank, etc.) to establish a European R&D center, bringing together first-line designers, and Beijing and Shenzhen R&D centers are in preparation.

  She explained the concept of soft decoration in the whole house. First, it was a scene-based display. The real WYSIWYG. The renderings presented are the products that users can get, which can solve consumer pain points in one stop. The second is a complete solution, from a single product expression to a related solution, through the connection of fabrics, software, cabinets, tables, etc., to build a complete aesthetic space. The other is to let users have a more worry-free purchase experience, all-inclusive soft furnishings for the whole house, including desks, sofas, cabinets, beds, mattresses, curtains, accessories, lamps, etc., and professional designers The team provides on-site customized services for users.


Liao Xi, vice president of business of Kujiale, shared "Internet technology empowers the transformation and upgrading of fabric soft decoration enterprises"

  Cool Home Business Vice President Liao Xi shared "Internet technology empowers the transformation and upgrading of fabric soft decoration enterprises":


Liao Xi introduced the topic from "the gap between single product and collocation", and talked about that with the change of time, the interaction between sellers and buyers is changing. Owners are moving from two-dimensional single product browsing to three-dimensional scene experience. The owner wants to perceive the “result” after the decoration; from the designer’s point of view, it takes 70 hours to make an exquisite rendering, and Kujiale’s current design and rendering speed has increased by 1,000 times. This is where Kujiale is different.


   Liao Xi also conducted an in-depth analysis using examples such as Yu Deshui and Ruibao Wallpaper for the guests.

  Kujiale is a 3D cloud design platform based on rapid rendering technology, which uses SaaS to improve the efficiency and customer experience of home furnishing brands and home improvement companies in the sales display link, thereby increasing the sales conversion rate. As a simple and efficient interior design tool, Coujialo not only gains corporate users, but also attracts a large number of decoration owners and designers users.

  At present, Kujiale has a growing user community, serving more than 8 million owners and users, providing them with efficient and accurate ways to find matching designers and obtain satisfactory design services. At the same time, Kujiale provides designers with opportunities to realize their designs and make money with their idle time. Kujiale has become an artifact of communication and order promotion in the home improvement and home furnishing industries, serving thousands of industry customers, including more than 3,000 home building materials vendors and more than 5,000 home improvement companies, including Gujia, Boloni, Shichuang, Meikemeijia, Industry leaders such as Red Star Macalline.

  For the design side, through Kujiale, it not only meets the needs of personalized design, and quickly produces pictures; but also can talk about unilateral design while communicating, becoming a real decoration promotion artifact. At the same time, the Kujiale tool can generate construction drawings and quotation lists with one click, which can realize oneclick docking for the construction end. More importantly, Kujiale has established a data connection with the ERP management system, Zhizhuang, and can directly output budget data.


At present, Kujiale is not only the design entrance of the industry, but also the marketing window of home improvement and home furnishing companies, and is committed to forming a strong ecological platform that connects design, order signing, production, and trading. Through the ecosystem built by Kujiale, the design end, sales end, construction end, production end, transaction end, etc. will become more efficient and transparent.


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